What are LSI Keywords?
LSI Keywords are words that are linked to a main Keyword. These words are conceptually related.
Up and Coming
Why do LSI Keywords matter?
LSI Keywords matter when it comes to SEO (Search Engine Optimization). LSI Keywords are words we should be consciously using in content to help search engines know what our content is about. They dig beyond the surface or title to the core ideas of the article. LSI Keywords help Google get people to the kind of articles they are looking for instead of articles that are only loosely related to their topic of interest. Having good LSI Keywords means the audience you want will be landing on your page versus those who aren’t interested in what you have to say.
LSI Keywords matter when it comes to SEO (Search Engine Optimization). LSI Keywords are words we should be consciously using in content to help search engines know what our content is about. LSI Keywords dig beyond the surface or title to the core ideas of the article. LSI Keywords help Google get people to the kind of articles they are looking for instead of articles that are only loosely related to their topic of interest. Having good LSI Keywords means the audience you want will be landing on your page versus those who aren’t interested in what you have to say.
GOOGLE’s Goal: To Define a Pages Overall Topic
The Past
Before
In the past google used only repeated keywords found on the page to identify the topic of an article. The keyword was usually in the topic heading. Say the keyword was vacation, you as a content writer would ensure the word vacation was slipped as many times as possible into an article. It would be used in your URL, title tags, content, image alt text, etc. By finding this one word many times Google knew that the keyword indicated what the article was about. Chances are that the article was about many aspects of a specific kind of vacation. In the past, Google did not know the specific details of the vacation you wrote about, that was too complex.
The Future
Now
Google these days is much smarter than you might imagine. Mimicking a human it looks way beyond keywords and tries to figure out each article's overall topic. LSI Keywords are the main way that it does this. Let’s give you an example to show you how deeply google understands LSI Keywords and what you are writing about in your content. So your article is about vacationing in the Dominican Republic. These days Google still sees keywords but also Google now scans for LSI Keywords. These are conceptually related words that will help search engines further understand the content of your article. Some LSI words related to vacationing in the Dominican Republic are all-inclusive, beach, resort, sun, attractions, excursions, pool, hot tub, sand, Punta Cana, Santo Domingo, and Puerto Plata. These LSI Keywords give Google and your reader a much richer description of your article.
SEO Help?Your Goal: To Get Your Page Ranked High For Your Overall Topic
If you want to rank high for your topic you need Google to deeply understand your articles. The best way to do this is to identify SLI Keywords prior to writing about your topic. Find and use words that correlate but are not the same as your keyword. These are not synonyms but words closely tied to your keywords. Once you have identified some include them in the content of your article. Words that are frequently clustered together are of especially significant value. Following our previous example, using the line an all-inclusive Dominican Republic vacation in Punta Cana tells Google a ton about what the topic is about.
You can do this.
3 Places to find LSI Keywords
Using the Google search autocomplete is a great way to get LSI Keywords. Type in your main keywords and see what topics Google sees as related in the dropdown list. The words they bold are great LSI Keywords. Words from the list tie your keywords to topics Google already thinks are closely related to yours.
There are also LSI Keywords generators such as LSIGraph.com and LSIKeywords.com. These are free SEO tools programmed to find you LSI keywords from your original keywords. There are also premium packages you can purchase to make sure you are using your LSI Keywords as accurately as possible.
Get Noticed
Gain your compeditive edge by using LSI Keywords. Once you get the hang of it you can get Google to give you priority and your search results will improve. Good LSI Keyword practice can bring the right clients to you. Get in the now and try it today.
