After reading this article you should never have to sit and struggle with web content topics again. Here are some secrets for you to end writer’s block and start blogging regularly for your site.
Make a Collection
My biggest tip is come up with your content topics in groups. It takes too much brain power and is inefficient to sit down and think about what to write each session. Take an hour or two and plan out your next few months of posts. You can pump out content much quicker with a list of topics ready to prompt your writing.
Reader Approved, Use Blog Comments.
You have written many posts before, so look at them. You will find they are a great source of inspiration. When your readers ask questions in the comments the answer to those questions become your blog topics. Writing posts based on comments shows your audience you are listening and you care about what they have to say. Even if no questions are asked there will always be new ideas hidden in the comments.
Third Tip: Look at Competitor Sites
If They Know It You Should Too
If you are uncertain about what to write about chances are your competitors are not. Their sites can provide very large lists. I am not saying to plagiarize just that you can use the same ideas. Look especially for areas of interest you have not covered at all. Plus, checking out their goods gives you a chance to make yours even better. Don’t forget to explore their content’s comments or FAQ section either. So much information in each and every competitor page.
Type any word related to your field into the google search bar. You will find a list of about a dozen suggestions that relate to the original topic. Each suggestion in and of itself could become a subject to cover. For example, we were looking up SEO (Search Engine Optimization) and up came SEO digital marketing, SEO tools, SEO techniques, SEO Principals and many more options. All of these possibilities are actually perfect for this site. You can get tailored results this easily with each and every keyword related to your interests.
Much like Google search when you type in any key word related to your industry in YouTube you will get a list of suggested results. The sidebar will also have related videos to consider for content topics. Plus, you can watch the videos for further inspiration. A great resource, they also have comments from which you can pull focus areas.
Interview your Audience
Ask your clients what they want to see or learn about in relation to your business. It doesn’t have to be a direct interview just a conversation. If you can, do this on the phone or in a way you can record them so you don’t have to scramble looking to write ideas down later. However, even just listening to your clients speak you may find they are asking for information you could blog about. You could think of every client conversation as an interview.
These days storytelling is the best kind of marketing out there. Write about something that happened to you. It could be about success or failure or just something funny. What did you learn from your story? How did you get to where you are today? It can be a recent story or one from the past. This kind of content is unique. People love putting a face and a heart to the people who are working for them. It connects you to your customers at a deeper level.
What are some products you have used recently? What are some products you want to use related to your industry? Releasing a new product? What about a new technology? Write about them. You can use your own opinions and also use other people’s reviews and research to help base your discussion.
Have content ideas sent to your inbox. By signing up for industry newsletters you are keeping up with their trending topics. You can even sign up for competitor newsletters to stay one step ahead of the game. Their article topics can be imitated with a little more added research and new perspective supplied by you in your own article.
Get creative. When watching the news think about how you can use the news stories in connection to your products or brand. You can also, talk about tradeshows or local events that relate to your industry.
Hope we’ve sparked your imagination.
Content is sooooo important. Remember content is needed for your site to show up in search results. Blogs let search engines know what your website is about. You educate search engines about yourself through content and this pulls you up in the rankings. So to get yourself mattering on search lists you need a lot to write about. Hope this helps.