Facebook is always changing with the times and as businesses who market on Facebook we must too.  To keep our image and ads relevant and effective understanding Facebooks future intentions is key.  Recently, Mark Zuckerburg was at a developer conference where he discussed some of his vision.  Here are a few tips to help you and your business own this new Facebook world.

Believe it
Believe it

Privacy Reigns

One of Facebooks largest platforms right now is privacy. They want the user experience to feel more intimate. When marketing keep in mind that Facebooks algorithms are catering to a more fine tuned point of view. Facebook groups are the future. You need followers that feel close to you and your business to make the most of your marketing. Make sure you have a reader group.

Facebook Reaction Marketing 2020

Post Ratings Make or Break

Meaningful Interactions

ALL posts on Facebook should be meaningful to viewers. If not Facebook knows. The post will be suppressed in algorithms and then is less likely to be seen. You want your readers to relate personally to what you write, not just keep scrolling or give you a quick like.

Likes DO NOT Matter

Likes do not affect the Facebook algorithm, reactions do. You need your readers to LOVE it, be SHOCKed by it, or to LAUGH at your post. You need to show Facebook you have a positive user experience to get organic traffic. Reactions, comments and GIF’s rank you the highest in the algorithms.

Get a Reaction Without Asking

Facebook is beyond on to engagement bating. You can’t just say “Love this post”, or “write a comment below” anymore. You can get creative with your wording. Something like “Leave a heart” but otherwise you are being supressed. Avoid words like comment, react, share, tag.

Vigiliant

Admin

Facebook Group Administrator 2020

Fast Turnaround

I throw myself down among the tall grass by the stream as I lie close to the earth.

Elegant Design

And the meridian sun strikes the upper surface of the impenetrable foliage.

Fast Turnaround

I throw myself down among the tall grass by the stream as I lie close to the earth.

Elegant Design

And the meridian sun strikes the upper surface of the impenetrable foliage.

“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.”

Jeff Bezos
Facebook Marketing Admn Impacts 2020

This is custom heading element

I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

This is custom heading element

I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

This is custom heading element

I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

This is custom heading element

I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Leave a Reply